Deloitte predicts a spend of $570 per child, as families deploy a new kind of surgical frugality. Read the whole story

Consumers are cutting school budgets, shopping earlier, and flocking to discount retailers. Read the whole story

To drive in-store purchases during the back-to-school shopping push, American Eagle has partnered with Snapchat, utilizing the social-media platform's interactive map to promote its … Read the whole story

With shoppers focused on essentials and budget buys, Amazon leans into pragmatism and dorm-room humor. Read the whole story

Consumers are in a cautious mood, just as they were last year. But they will be spending, Inmar reports. Read the whole story