After last year's restraint, the retailer's seasonal campaign includes a print catalog and a wish list of dreamy experiences. Read the whole story

A new survey finds shoppers still ready to spend nearly $890 each, even as other forecasts point to tighter budgets. Read the whole story

After months of scrambling, companies are borrowing more, cutting staff, and freezing hires to stay afloat. Read the whole story

The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, as parent slashes forecast and reveals new woes. Read the whole story

Q&A with new CMO Chris Curtin on the retailer's "creative chassis" for the fourth quarter. Read the whole story

Generative search is rewriting the rules of visibility -- and CMOs who can't "talk to the algorithm" risk getting left behind. Read the whole story

Walmart's retail media network "Walmart Connect" received its first accreditation from the MRC for its first-party click and impression metrics for its sponsored search … Read the whole story

Three separate reports from PayPal, Deloitte and Measure Protocol show how AI has increasingly become the influencer when consumers are ready to make decisions … Read the whole story