Separate reports from the National Retail Federation and PwC point to stepped-up budgets, despite financial worries. Read the whole story

The retailer showcases ads for L'Oreal to highlight the strength of its closed-loop measurement. Read the whole story

The lager leftovers are "packed with nutrients and fiber," and help "create a balanced soil base." Read the whole story

For Samsung TV Plus, Samsung TV's operating system, the company says this is the first external CTV device partnership to offer this capability with … Read the whole story

The company's 12-foot BFF is stepping into his high-adrenaline moment. Read the whole story

Gap became the first major fashion retailer Tuesday to announce a checkout integration in Google Gemini, allowing purchases through AI chat. Read the whole story

Reddit is launching several new shopping tools integrated into its year-old Dynamic Product Ad experience, as well as an integration with Shopify. Read the whole story

At our Retail Summit in Scottsdale, leaders from Crunch Fitness, Bealls, Helzberg, SHEIN, Tecovas shared insights on nostalgia-led marketing, nano-influencers, social strategies, creator-driven products, … Read the whole story

Google has begun working with Kroger Precision Marketing to integrate the retail giant's first-party shopper data into YouTube and Google's third-party inventory. Read the whole story