Thursday, July 31, 2014
MobileShopTalk
Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many benchmarks along the way. We receive mobile commerce … Read the whole story
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
- COMMENTARY
Augmented Reality is still more of a fun gimmick than a routinized part of the consumer and marketer repertoire. Still, it has the capacity … Read the whole story
- COMMENTARY
Beacons are easy and cheap to deploy. Yet in order for beacons to deliver on their promise, brands need to consider carefully how they … Read the whole story
