This being Halloween, it brings to mind one scary thought: anyone who deals with mobile customers not, at the very least, experimenting with beacons. Though I'm not in any way … Read the whole story
Starbucks plans to introduce a food and beverage delivery service in select markets in the second half of 2015, CEO Howard Schultz announced during … Read the whole story
Mobile payment systems like Softcard, Apple Pay and Google Wallet may be slow to catch on in the United States, but they're not to … Read the whole story
Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a … Read the whole story
A new study suggests that retailers need to battle showrooming with more mobile-aware tactics. Fine. But let's not lose sight of the fact that … Read the whole story
According to a new survey by Retale and Placed, looking at the shopping behaviors and preferences of more than 11,000 mobile users, the traditional … Read the whole story