MobileShopTalk
by Chuck Martin, Staff Writer
When it comes to improving a consumer's shopping experience, it's not only mobile that retailers need to worry about. Besides there being somewhat of a gap between what mobile shoppers … Read the whole story
by Karl Greenberg
Seventy-three percent of Millennials said that they believe they are savvier car buyers than their parents. More than half the respondents also said they … Read the whole story
COMMENTARY
by Tim Jenkins
Targeting by location alone does not negate the need for audience targeting. Advertisers who are too focused on location may overlook the most basic … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
From new accessories like wearables, to new retail techniques like mobile commerce, it's easy to think that everything is changing. Yet in this world … Read the whole story