* Inititiative * Blaine Warren Advertising * RPA

* Crispin Porter + Bogusky * RPA * The Richards Group

Consumers are increasingly wary of e-mail marketing, but these campaigns deployed great content and smart distribution strategies to send sales soaring.Kel & Partners Centive Kel & Partners: Kel Kelly, CEO; Karen Pappalardo, Chief Marketing Officer; Deirdre Carey, Director of Client Services MMotive: Bob Hoffman, Director Centive: Bob Conlin, VP, Marketing Sales Compensation doesn't exactly conjure sparkling images of fun ad campaigns. Boring speeches and drab bar charts are more likely to come to mind. To promote Centive's On-Demand Sales Compensation Management product "Compel," Kel & Partners whipped up a couple …

* Avenue A/Razorfish * Outrider * RPA

* MindShare/AOL * MindShare * Viewpoint

* Fallon * MindShare * MindShare Canada

* Fallon * OMD * Starcom USA

* Bradley and Montgomery * Cossette Media * Slack Barshinger

Welcome to the third annual Creative Media Awards competition. As has become our custom, we present herein all the finalists in each category. The winners will be selected from those you see here. In addition, the campaign deemed best overall will win the coveted Best in Show award. All awards will be presented at our Creative Media Awards reception at 6 p.m. on Sept. 27 at the New York Marriott Marquis in Times Square. Tickets to the event are still available. For more information, go to mediapost.com/cma. Once again our editors were hit with a barrage of …