The Nurdles campaign for Aquafresh tied together television, video on demand, digital and print media to get kids excited about brushing their teeth. The brand faced tough competition from Crest and Colgate, but the "brushing song" that ran each evening at 7:58 p.m. changed that. The 90-second Nurdle video ran in a pre-school program called "The Good Night Show" on the kids network Sprout. Aquafresh's share rose five points in the kids segment, and consumption increased 95%.

The brand aimed to connect with busy moms with kids not necessarily thinking about the latest innovations in paper towels. That same thinking drove P&G's brand Bounty to partner with Disney and the Muppets to create three custom vignettes that communicated the ability to clean the mess with less. The branded entertainment strategy delivered 11 million digital impressions, 15 million social impressions, more than 11000 video likes, 4.7 million gaming impressions, 1.2 million YouTube video views.

Choose Your Own Adventure video series relied on sequential messaging and multiple story lines to reach the target audience the company characterizes as multitasking media junkie adults ages 25 to 44 who enjoy the outdoors. Five mini stories delivered in pieces told tales of hiking, biking and stand-up paddle board adventures. The viewer had to finish one before moving on to the next. The full story viewed more than 4 million times averaged a video completion rate of 98.8%.

The agency set out to make senior execs aware of the power of Adobe by showcasing how its technology worked for its most prominent digital-publishing partners from Wired to The New Yorker. In each case, they spoke of the way Adobe had enriched their content, from videos to print to digital and tablet experiences. The results: interaction rates of 7%, more than double the average, and in-unit video-start rates of up to 40% (vs. the 22% average).