I have a simple question, one that can or cannot be answered: did The Heidies actually help Diesel sell more jeans? If anyone from Diesel would like to offer up the answer, I would welcome it! Which brings me to today's philosophical technology/content/brand question: what is the true value of 15 MB of fame? The jury is still out, but I am leaning toward the not-too-much.

OK -- I admit it. I read them. I have since I was a kid. I can't help it. There is something about the colors, the stories, the art. You don't know what I'm talking about? I'm talking about: comic books. From the big screen to the little screen to the paper screen, this genre of periodicals -- once considered a medium for the weird, the nerdy, the uncool -- has become mainstream. But where are the advertisers? And I don't mean the ones chasing 12- to 16-year-olds. I am talking about the brands chasing those of us who were …

So last week it was the Consumer Electronics Show. This week it is NATPE. I am hoping to actually stay home next week for more than three days--but it isn't looking good. But enough about me. Let's talk about where technology, media and brands are meeting on the online street.

Showtime Interactive Great interface. Commerce. Promotional material. Maybe evn long form advertising? Say it isn't so By Showtime and Extend Media--Lydia Loizides--Typing with my thumbs!!

SlingBox Wins! Posted January 9th, 2007 For outstanding achievement in Advanced media tech for the creation of non-traditional programs or platforms (wow- that is a mouthful). Simply put - it won because it rocks the consumer's world Lydia Loizides Typing with my thumbs!! At The Emmy Awards

Much was made about the environment and environmental issues in 2006, and we are expecting to see this trend carry over into 2007. And while the media cover the green platform that many corporations have adopted, the question that remains is this: Do consumers really care? Unfortunately, not as much as you would think.