This will likely get me into a bit of hot water, but I have never been one to shy away from lively debate. So, here it goes: media companies are to blame for the "piracy" they are experiencing. Not 100%, but at least 50%. And here is why: these companies aren't giving consumers what they want, which means that consumers are getting it someplace else. I say this based on the events that have transpired over the last 72 hours as an example of why understanding what your consumer wants is tantamount to becoming, well, the master of your own …

In keeping with the theme of understanding how different cultural and ethnic groups are moving online, I want to spend a few lines outlining the recent goings-on in the online Hispanic market.

So the next final frontier for advertisers appears to be, at least according to the media of late, the mobile phone. I figured it would be worth our while to look at some of the comings and goings in the mobile advertising and content development market that you should be aware of -- if only to get the creative juices flowing.

A recent study published by the Center for Hispanic Marketing Communications at Florida State University highlights the vast differences and similarities among cultures toward media, attitudes, brands and spending. While this report is limited (all respondents were AOL customers) the value lies in the work itself as a microcosm of the U.S. market as a whole. Remember, people, data is just data -- it is a guidepost to be used as a part of an overall strategy, not the impetus.