MediaPost Publications - MediaDailyNews 12/10/2002

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Top Product Categories Lead Ad Recovery
by Paul Gough
The U.S. advertising market appears poised to continue its recovery in 2003. Read the whole story
COMMENTARY
Direct Marketers Are Eating Your Lunch
by Dana Blankenhorn
Direct marketers don’t just buy ad space, they buy whole blocks, and they don’t ask you what you charge, they tell you what (and … Read the whole story

PIB: Double Digit Growth For Mags
by John Gaffney
Turns out November was the best month of the year for magazines. Read the whole story
Publishers Wary of New Telemarketing Rules
by Frank Saxe
After several months of taking comments from newspapers and magazine publishers, as well as the scores of other companies that count on telemarketing, the … Read the whole story