MediaDailyNews
Friday, February 14, 2003
  • Networks Factoring War Coverage, Loss of Ads into Business Plan
    by Paul Gough

    At least one network is telling analysts that an invasion of Iraq is going to happen and it’s prepared for the advertising hit. Read the whole story

  • Radio Response Rates Still Falling
    by Frank Saxe

    Radio ratings company Arbitron saw its Fall survey response rates drop 4.4% to 34.4% – the worst ever for a Fall book. Read the whole story