MediaPost Publications - MediaDailyNews 05/06/2003

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The End of the 30-Second Commercial?
by Paul Gough
It's not yet the end of television advertising as we know it today, but maybe that's only a half-decade away. Read the whole story
NAA Reports Drop in Circ
by Larry Dobrow
Despite a slight drop in daily and Sunday circulation, newspapers in the top 50 markets continue to hold readers' attention. Read the whole story

Nextel Rings Up TBWA
by John Gaffney
The rumored split between Nextel and Mullen was made official today. The cell phone and communications account - estimated at north of $150 in … Read the whole story