Positioning itself as a "next generation" media planning and buying company, direct marketing specialist Wunderman is merging its media capabilities into Mediedge:CIA. Read the whole story

What's all the fuss about the Hispanic Market? Sure it grew 58 percent in only 10 years so perhaps marketers suddenly see why $600 … Read the whole story

The Discovery Health Channel may be about more than just babies, but babies are the main draw for viewers and advertisers. Read the whole story

In an interview five weeks ago, Playboy vice president and publisher Jim Dimonekas stated in no uncertain terms, "This magazine is not broken. It … Read the whole story

The MTV 2003 Movie Awards topped Nielsen Media Research's top 10 ranked by household audience. The awards show delivered a 3.7 household rating and … Read the whole story