Arbitron wants to close a loop between media and the ka-ching of the cash register. And it hopes that the evolving Portable People Meter … Read the whole story

It's the core quandary. It's the problem that drives the pundits throughout the digital marketing community into wordy, self-absorbed frenzies. Why is selling interactive … Read the whole story

Multimedia programming and publishing giant E. W. Scripps showed improved second quarter financial results, led by strong performance at its cable properties. Read the whole story

One spot from Kellogg's and two ads from KFC topped the Intermedia Advertising Group's twice monthly survey of brand recall among new TV commercials. Read the whole story