Fox is averaging 5.7 million average viewers so far, with Telemundo, Peacock, and Telemundo digital platforms at 5.3 million. The most-viewed match so far … Read the whole story

Meta will launch its newest AI-powered glasses with wearables partner EssilorLuxottica, promoting the Meta-branded product with media personality and socialite Kylie Jenner. Read the whole story

"The thing I have to harp on to a bunch of CMOs all the time is the staying power that they have with content … Read the whole story

"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore … Read the whole story

Meta is unveiling a bundle of additional ad offerings including AI-powered creative solutions, expanded ad tools and a unified creator marketplace hub. Read the whole story

Walmart has developed one of the most sophisticated retail media networks (RMNs). On Tuesday it advanced its ad strategy to sell more ad space … Read the whole story

Cannes Lions announced winners including Entertainment Lions, Entertainment Lions for Gaming and Entertainment Lions for Music. Read the whole story

"It feels like people are much more crazy here," actor Alan Cummings said about the vibe at the ad festival vs. the film festival. … Read the whole story

The Stagwell chairman-CEO wrapped his conversation with American Eagle's Craig Brommers by playing a clip from Apple TV's dystopian "Murderbot." Read the whole story

Sight gag aside, P&G's Marc Pritchard made a salient point with his own, custom-built chatbot to provide some not-so-artificial-intelligence to the Lions crowd this … Read the whole story

The problem, however, is that authenticity is hard to manufacture. What brands really need is "earned authenticity." Read the whole story

Anchorman Tony Dokoupil this week flew to the defense of the new leadership regime at CBS News led by internet firebrand Bari Weiss. Read the whole story

The proposed update would help media buyers better understand how bid requests are created and routed across programmatic transactions as they move through the … Read the whole story

How much more are consumers who use ad blockers worth? A lot more. These highly valuable consumers defy industry assumptions, according to new data. Read the whole story

Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social media viewing, fitness programs, education, shopping and even virtual fireplaces. Read the whole story

The massive volume of water required to keep data centers running has become an environmental and regulatory challenge as use of AI and cloud … Read the whole story

The company's latest campaign acknowledges that the dream of a new address is within reach. Read the whole story

Over the immediate term, AI-native firms will get more out of AI and do more with AI, as big brands watch and learn. Big … Read the whole story

Instagram for TV features will promote more "horizontal video." A new deal includes Samsung TV devices from only Amazon Fire and Google TV products. Read the whole story

As the CTV agency noted in a missive celebrating the anniversary, the founders started with $30,000 of their own money "and since inception has … Read the whole story

Paramount on Tuesday urged the Supreme Court to refuse to reinstate a claim that 247Sports violated a 38-year-old video privacy law by allegedly transmitting … Read the whole story

Siding against Meta, the 3rd Circuit Court of Appeals said Arkansas Governor Mike Huckabee can proceed with claims that the platform violated an Arkansas … Read the whole story