by Wendy Davis
A federal appellate court on Monday refused to halt litigation by 29 state attorneys general who accuse Meta and other social platforms of harming … Read the whole story
by Wayne Friedman
Netflix says it has "nearly doubled our ad commitments this year." In a release, Netflix President of Advertising Amy Reinhard says this was in … Read the whole story
by Laurie Sullivan
The enhancements are designed to reduce privacy risk, promote industry-wide consistency, improve interoperability and support regulatory compliance. Read the whole story
by Colin Kirkland
Creators who sign up for YouTube's Partner Program will soon have to meet higher eligibility standards to start earning money from ads and subscriptions … Read the whole story
by Colin Kirkland
X will replace its Revenue Sharing program next month with a program designed to incentivize creators to post original content on the platform. Read the whole story

COMMENTARY
by Reno Hughes, Op-Ed Contributor
Reddit is one of the most underused and undervalued B2B marketing channels. Whilst this platform has traditionally sat outside of the B2B media mix, … Read the whole story
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by Richard Whitman, Columnist
Treat the event "as a 5 to 6 quarter journey, not a 12 week sprint," suggested ID Comms CEO Tom Denford. Which pretty much … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
A new documentary on Netflix plays up its access to never-before-heard audio of interviews with Charles Manson in the very first frame. Read the whole story
by Colin Kirkland
Meta has begun rolling out enhanced features designed to help businesses and creators boost their presence across the tech giant's family of apps. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Nikhil Nanivadekar, Amazon Ads principal engineer of generative AI, is building out features leading Amazon's ad department into agentic, audio, images and video through … Read the whole story
by Rob Williams
Nearly a quarter of streaming subscribers say they're experiencing subscription fatigue. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Two of the NFL's biggest deals with CBS and Fox have essentially balked or stalled on its early effort to push for a shocking … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
In its Q2 earnings report, Rakuten reported its first net income in six years and attributed the growth to advertising and AI. Read the whole story

COMMENTARY
by Steven Rosenbaum, Featured Contributor
The robots are not going away. So perhaps it is time to make them pay admission. Read the whole story
by Steve McClellan
The transaction makes the agency fully independent again with plans to redouble business development efforts in the US and expand Latin America operations. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
AWS recently made a deal with WBD to expand their partnership for agentic AI-based ad technology, which creates an entirely new architecture on core … Read the whole story
by Wendy Davis
Paramount Skydance and its streaming service Pluto TV are urging a judge to throw out a lawsuit by parents who allege the companies wrongly … Read the whole story