The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence. Read the whole story

DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed … Read the whole story

CEO Nick Brien told analysts earlier this week that the Jets are the first pro team in the U.S. to include out-of-home in their … Read the whole story

Everything about marketing is about capturing as much of people's time as possible. More than money, we want people's time. As much as we … Read the whole story

Zero-click searches and complete decoupling of information from site visits - redistributing them to AI tools - are at fault for disrupting the ecosystem. … Read the whole story

We get answers -- including how 83% of viewers watch television with a second screen in hand, triggering searches. Read the whole story

CEO Cindy Rose cited one example: the sale of Kantar Xtel, a global software-as-a-service platform for consumer goods companies, that brought roughly $135 million … Read the whole story

A combined Fox/Roku would have given Fox a 10.2% share of monthly U.S. TV viewing in June - behind YouTube and Disney, per Nielsen. Read the whole story

To help viewers find its content faster and engage further, Roku improved its search features and incorporated advanced AI for more accurate interpretations of … Read the whole story

Overall, WBD saw 17% domestic linear audience declines for all its linear TV networks. Streaming advertising grew 9% to $306 million. Read the whole story

The new Ricky Gervais cartoon cat show coming to Netflix is profane, pungent and unapologetically scatological, but it is also uproarious. Read the whole story

In a defeat for the tech industry group NetChoice, a federal appeals court on Wednesday refused to reconsider its decision to uphold an Ohio … Read the whole story

Three years ago, BMW executives said the inside of a car was "a private space" and not a place for advertising. Things are different … Read the whole story

This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a "small" soda … Read the whole story

What are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters … Read the whole story

TikTok has laid off its entire 250-person staff in Nashville, effectively closing the office on October 5 and exiting the region. Read the whole story

Nikita Bier is stepping down from his role as X's head of product, announcing that he will continue to offer advisory help to the … Read the whole story

The honor recognizes leaders age 40 and younger credited with helping to shape the future of advertising, marketing, media, and brands. Read the whole story

Is agentic automation like rolling the dice in a game of chance? Read the whole story