"This case involves an unusually brazen group boycott," Musk's X Corp. argues in a bid to reinstate antitrust claims against 10 advertisers. Read the whole story

X's Q2 ad earnings totaled $367 million from April-June 2026. Although an improvement vs. the previous quarter, it marks an $83 million year-over-year decline. Read the whole story

It's been nearly three years since Musk sat onstage and told the ad industry to "go [expletive deleted] yourself." Just-released SpaceX data reveals he … Read the whole story

Media accounted for 46% of WPP's second-quarter revenue - the first time the holdco broke it out that way. Read the whole story

CEO Cindy Rose said results were in line with expectations and that the sequential improvement shows that the company's turnaround plan (known internally as … Read the whole story

Snapchat's Ads MCP server integration is now live, allowing advertisers to seek agentic campaign advice by connecting their preferred third-party AI-powered tools to the … Read the whole story

Blankspace is serving ads to AI agents in real time, right as someone asks a question, almost like a live auction. Read the whole story

The move opens contextual opportunities for advertisers by providing a smooth transition into serving real-time content based on personal context when the rollout is … Read the whole story

The participants represent four demographic groups pairing up in various combinations - Gen Zers, millennials, Gen Xers and baby boomers. Read the whole story

The Senate Commerce Committee on Wednesday advanced a package of online safety bills, including the controversial Kids Online Safety Act, which would require social-media … Read the whole story

A new bill introduced by Senator Ruben Gallego would require social platforms to verify users' ages and obtain parental consent before allowing anyone under … Read the whole story

Where are the budget shifts coming from for video podcasts? Most likely, programs including cable TV news networks, late-night talk shows or even syndication … Read the whole story

Marketing has gotten very good at finding customers. But it's not so good at keeping them. Here are three moves that can change that. Read the whole story

PubMatic has introduced a framework for its AgenticOS platform that provides the ability to customize, in order to maintain human control and auditability over … Read the whole story

At launch, short-form videos from participating creators who opt in to the program will live on both TikTok and in Verts on Disney. Read the whole story

Disney-Hearst's $1.2 billion deal begs the question: what is next for A+E? Are more streaming and digital deals the answer? It may be a … Read the whole story

The appointment was effective July 31,while Kaplan's committee appointments will be made at a later date, according to an SEC filing. Read the whole story

A shakeup in Google's AI division has prompted one of its chief scientists and other AI colleagues to leave and create a company Google … Read the whole story