Friday, July 18, 2003
  • Outdoor Ratings Hit A Pothole

    It has been touted as a way for the out-of-home advertising industry to finally compete against other media, but the head of Arbitron says … Read the whole story

  • Real Simple Makes Success Look Easy

    When the Publishers Information Bureau released its half-year data last week, few titles fared as well as Real Simple. In other words, Real Simple … Read the whole story

  • Gimme Shelter: The Involvement Data

    As the success of magazines like Real Simple shows, cocooning has taken on the aura of a business opportunity. Life is more complex, frenetic … Read the whole story

  • Wrestling Rises to Top of Cable Primetime

    The soon-to-be Spike TV's Monday night of wrestling topped the weekly primetime cable programs for the week ended Sunday, according to Nielsen Media Research. Read the whole story