MediaPost Publications - MediaDailyNews 08/13/2003

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Rate Of U.S. Ad Expansion Doubles During Quarter
by Joe Mandese
Ad spending in the major media in the second-quarter expanded at twice the rate of the first-quarter, according to new estimates released Tuesday by … Read the whole story
Local TV Station Groups See Stronger Results
by Paul Gough
Two station groups Tuesday said the ad climate is improving in local broadcast TV, in advance of a report to be released soon by … Read the whole story

CBS Takes Total Households in Dampened Summer Race
by Paul Gough
Like it has for most of the season - originals or repeats - CSI once again was the most popular show on broadcast television, … Read the whole story
Subway Spots Take Top in IAG Brand Recall Survey
by Paul Gough
America's TV viewers did recently and two spots featuring the pair of weight-losing cousins topped the Intermedia Advertising Group's biweekly survey of top commercials … Read the whole story