MediaDailyNews
Wednesday, September 3, 2003
  • Buyers Get The Jump On Magazine Rate Negotiations
    by Joe Mandese

    With long-term demand for magazine ad inventory still uncertain, major print- buying agencies have begun negotiations with publishers for 2004 rates. The talks are … Read the whole story

  • TV Still Tops In Times of Crisis, Study Finds
    by Paul Gough

    In another sign that TV still commands the lion's share of attention among consumers, a new study finds a majority of Americans would turn … Read the whole story

  • The Sporting News Makes a Pitch for SI's Market Share
    by Larry Dobrow

    Chatting with Sporting News vice president and publisher Pete A. Spina, one does not get the impression that he is especially competitive. But when … Read the whole story