The Television Bureau of Advertising's annual conference presented good news for the spot TV industry but analysts also outlined several pressure points that could … Read the whole story

Mars gets no respect. It was only last week that Mars passed within 34,646,418 miles of Earth (give or take a few hundred yards) … Read the whole story

Automotive may still be TV's largest ad category, but TV is becoming a relatively minor medium for most local car dealers, according to data … Read the whole story

A key provision of the campaign-finance reform act will severely limit the flow of some ads to TV, perhaps costing local TV stations - … Read the whole story

A "new marketing model" is emerging among the nation's largest advertisers and it means there will be increasing pressures on the accountability of agencies, … Read the whole story