MediaPost Publications - MediaDailyNews 12/01/2003

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Agency Finds Some Young People -- The Youngest Ones -- Still Like TV
by Paul Gough
Young people - especially men and women 18-24 - may be abandoning the tube, but television apparently still holds an attraction for children 2-11. Read the whole story
USA Weekend Adds ROI Program To Broaden Ad Base
by Larry Dobrow
USA Weekend publisher Chuck Gabrielson isn't exactly dropping a bombshell when he reveals that he hasn't received too many "thanks for letting me run … Read the whole story