Media agencies say understanding how consumers relate to media has become one of the most important aspects of media planning. To find out how … Read the whole story
Ad agencies like to preach the virtues of advertising, but they rarely - if ever - practice it. But in what is believed to … Read the whole story
A new study indicates TV viewers are subject to a whopping 52 minutes of promotional clutter during a typical three-hour block of prime time … Read the whole story
A new trend might be starting to develop among network primetime scheduling patterns: an increase in the amount of repeats during the sweeps months, … Read the whole story
Weeks after a major reorganization at parent General Electric left NBC virtually untouched, the network announced one of its own Monday to prepare for … Read the whole story