"Ask Advisor," which creates a unified experience for agentic capabilities, will roll out later this year to lead a team of expert agents across … Read the whole story

The "intelligent Search box" provides easier access to AI capabilities, with longer prompts and more AI options. Google used its latest Gemini AI model … Read the whole story

The projected gain shows a slowdown in overall political ad spend. For the 2024 Presidential election year, ad spend increased 13% ($15.9 billion) vs. … Read the whole story

Last week, the word "fandom" leaped to the forefront of the Upfronts, where it was used in most - if not all - of … Read the whole story

Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday. Read the whole story

Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," the first in a new family of models designed to collapse video, image, … Read the whole story

Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners - especially app … Read the whole story

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested … Read the whole story

Omnicom and WPP veteran Dru Sil has been appointed to the new post of global product managing director at Stagwell Media Platform. Read the whole story

"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85. Read the whole story

FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges. Read the whole story

Roku is starting a new dedicated area for content creators and new content-creator FAST channels. Read the whole story

Sixteen attorneys general are calling on the FTC to regulate "personalized pricing" in the food delivery space. Read the whole story

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and … Read the whole story

The carmaker spent an estimated $475 million on measured media last year, according to agency research firm COMvergence. Read the whole story