Wednesday, December 24, 2003
  • Great Expectations: Direct-Response TV Won't Have A Dickens Of A Time In '04

    Like a lot of other media, direct response television is heading into 2004 with great expectations. A new report predicts advertisers will spend between … Read the whole story

  • To Live Is to Multitask

    I was reading through a PowerPoint the gigantic Interep radio rep firm gave at the DMA's recent annual meeting, when I came across a … Read the whole story

  • Need To Reach The Super Elite? Take A Flyer With This Mag

    Unless you've been lolling about Donald Trump's yacht or jet-setting to West Coast games on the New York Knicks' private charter, you probably haven't … Read the whole story