The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix and regulation of 10 markets: Australia, Brazil, … Read the whole story

The toy and family entertainment company spent $522 million on advertising and promotion last year, according to an SEC filing. Read the whole story

At a time when marketing analytics is becoming increasingly synthetic, industry pioneers Jim Spaeth and Ed Dittus weigh in on the impact of AI. Read the whole story

TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lists that are updated daily. Read the whole story

Stagwell is preparing to launch a marketplace that centralizes curated inventory from CTV, online video and display to audio ads from publishers and ad-tech … Read the whole story

Google is testing new controls in Google Search Console, enabling publishers to opt content out of AI-generated search features while remaining visible in traditional … Read the whole story

OpenAI's CFO Sarah Friar outlined a new approach to measure the value of AI investments. Read the whole story

Over a 35-day viewing period of TV shows' debut episodes, Netflix had eight of the top 25 shows and the three strongest shows overall, … Read the whole story

X has completed the rebuild of its Android app - a process that head of product Nikita Bier describes as "one of the largest … Read the whole story

On "King of the Hill," Hank Hill represents everyone who observes social change with a resigned skepticism. Read the whole story

Pay-per-lead goals will transition into ones supported by Performance Max campaigns - a significant change. Read the whole story

A federal judge on Monday temporarily blocked Paramount from completing its $110 billion acquisition of Warner Bros. Discovery. Read the whole story

According to the Justice Department's statement, the previous law banning TikTok on government devices no longer applies to TikTok USDS because the app now … Read the whole story

Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are … Read the whole story

The McConnell version is more complex then the original thought experiment, Schrodinger's cat. We opened the box, and we're still arguing about whether the … Read the whole story

Apparently, President Trump believes everyone needs to listen and that all media outlets need to comply, with full airing of "live" content in particular. Read the whole story

Web users based in the U.K. have appealed an order dismissing their class-action complaint against PayPal's Honey, a browser extension that offers downloadable coupons. Read the whole story

A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad … Read the whole story

TikToks with titles like "These trousers should come with a warning label," show wearers falling on the street, in their own homes, and even … Read the whole story