Mattel has consolidated its global media assignment with Publicis
Groupe’s Spark Foundry.
The toy and family entertainment company spent $522 million on advertising and promotion last year, according to an SEC filing.
In 2019, Mattel split
its media account between Spark Foundry and IPG’s UM. At that time Spark Foundry was awarded the U.S and Canada and UM was selected for regions outside North America.
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Mattel confirmed the
consolidation but declined to provide any context explaining the move.