MediaDailyNews
Friday, January 30, 2004
  • Super Bowl Poll: Game Beats Ads

    It may be TV advertising's annual center stage, but consumers say they don't watch the Super Bowl just for the ads, although they acknowledge … Read the whole story

  • Who's Super in the Loyalty Bowl?

    Who's more loyal? Panther fans or Patriot fans? Both teams made it to the Super Bowl. Both play a defensive game. Vegas has the … Read the whole story

  • Boomers Target Super Bowl For 'Ad'-vocacy Campaign, Want Advertisers To Recognize Older Consumers

    In what has to be one of the most surprising attempts by an advocacy group to influence how people are depicted in mass media, … Read the whole story

  • Newspaper Ad Spending Rises, But A Sustained Recovery Remains Uncertain

    Three more of the nation's publicly traded newspaper companies on Thursday reported higher advertising revenues in the fourth quarter, although a long hoped-for, all-out … Read the whole story

  • Editor & Publisher Changes Edit So It Can Continue To Publish

    While Editor & Publisher may be a journalism institution, it's always been somewhat of an afterthought within the media planning and buying communities. This, … Read the whole story