MediaDailyNews
Tuesday, February 3, 2004
  • Tit For Tat: Halftime Stunt Triggers Super Makegood Spat

    America Online is pursuing makegoods from CBS after being caught in a public relations ringer by Sunday night's bare-breasted antics during the Super Bowl ... Read the whole story

  • Trick or Teat? Nope, Just A Publicity Feat

    At 9:01 p.m. on Sunday night, Virgin Records issued a press release via PR Newswire with this headline: "Hot Off an Incredible Super Bowl ... Read the whole story

  • Media Account Volatility Continues To Ebb, MediaVest Wins Masterfoods

    Despite a large, high profile media services account shift - Sara Lee's $200 million consolidation at Starcom - media account turnover continued to ebb ... Read the whole story

  • Radio Ends '03 With Stronger Ad Signals

    It may have been an up-and-down year in radio, but the latest data from the Radio Advertising Bureau suggests that ad spending rose in ... Read the whole story

  • Gannett: USA Today Will Have A Brighter Tomorrow

    In another sign that the new year will see healthy increases in ad spending, Gannett reaffirmed predictions it made at December's media conferences: A ... Read the whole story