RedVest Media, the company's retail media network, announced measurement, audience, social and influencer capabilities ahead of its debut later this week at its 2027 … Read the whole story

Christine Foster joins Orange Apron Media from Kroger Precision Marketing. Read the whole story

Google is changing its billing and resource allocation for AI-driven developer platforms -- specifically Google Antigravity in Gemini Enterprise -- to help brands and … Read the whole story

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measurement. The overhaul follows agency backlash and … Read the whole story

A 15-year nonprofit vet, Adele Hixon-Day joins from the Smithsonian and will be vital to C-SPAN's continuing coverage of Congress, the White House and … Read the whole story

Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide "content-level precision to programmatic connected TV (CTV) … Read the whole story

Views still have a role. They tell marketers whether content is reaching people and whether audiences are watching. The problem comes when that becomes … Read the whole story

TikTok is bringing new partners to its multi-screen ad experience across billboards, in-store displays, cinema promos and more, expanding user-generated content viewership to the … Read the whole story

A rocky reset at recent acquisition Foot Locker, along with clearance-rack Nikes, are clouding the retailer's near-term prospects. Read the whole story

As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while protecting paid content. Read the whole story

The Microsoft cofounder sees no plan or evidence that leaders, experts and communities are confronting the challenges of AI, mainly because many people underestimate … Read the whole story