Wednesday, February 4, 2004
  • Consumers Diagnose DTC Ads, Prescribe More Print

    Direct-to-consumer ads have become a major influence on consumer health care decisions, but in a finding that runs counter to industry media buying patterns, ... Read the whole story

  • Tempest In A D-cup

    My 16-year-old son Greg missed it. The Super Bowl halftime show was dragging a bit so by the time Janet Jackson experienced her costume ... Read the whole story

  • Super Bowl Scores Super Ratings -- Best In Four Years

    Bare-breasted halftime moment notwithstanding, Sunday's Super Bowl was the highest-rated since 2000. Super Bowl XXXVIII scored a 41.4 rating and a 63 share, with ... Read the whole story

  • Liberty Sees TV Ad Market Freeing Up

    Although it was bruised along with other TV station owners in a light political advertising year, Liberty Corp. said Tuesday that the ad marketplace ... Read the whole story

  • The Society Concludes Super Bowl Ads Overwhelming Juvenile

    Members of The Society (, professionals from every discipline in the field of aging, cast their ballots Sunday evening on criteria they developed to ... Read the whole story