In the first step toward industry standards for emerging on-demand advertising platforms--including TiVo and other digital video recording technologies as well as video-on-demand services--the ... Read the whole story

At a time when most media shops have either scrapped or significantly cut back on their own internal training programs, many of their top ... Read the whole story

In what may be the first of its kind in the United States, a traffic safety study has given outdoor advertising a clean bill ... Read the whole story

Just as the burgeoning field of media auditing begins to really take off, it's experiencing its first significant round of consolidation. Media Analysis Plus, ... Read the whole story

Don't expect monster growth in the advertising industry as Madison Avenue lurches into a recovery. According to one top Wall Street analyst, the sector ... Read the whole story