In the first step toward industry standards for emerging on-demand advertising platforms--including TiVo and other digital video recording technologies as well as video-on-demand services--the … Read the whole story

At a time when most media shops have either scrapped or significantly cut back on their own internal training programs, many of their top … Read the whole story

In what may be the first of its kind in the United States, a traffic safety study has given outdoor advertising a clean bill … Read the whole story

Just as the burgeoning field of media auditing begins to really take off, it's experiencing its first significant round of consolidation. Media Analysis Plus, … Read the whole story

Don't expect monster growth in the advertising industry as Madison Avenue lurches into a recovery. According to one top Wall Street analyst, the sector … Read the whole story