Monday, February 9, 2004
  • Agencies Demand Standards For On-Demand, Issue Interactive TV Guidelines

    In the first step toward industry standards for emerging on-demand advertising platforms--including TiVo and other digital video recording technologies as well as video-on-demand services--the … Read the whole story

  • Top Marketers Send Managers Back To School To Re-Learn Advertising, Media

    At a time when most media shops have either scrapped or significantly cut back on their own internal training programs, many of their top … Read the whole story

  • Safe At Any Speed: Study Finds Billboards Don't Kill Motorists

    In what may be the first of its kind in the United States, a traffic safety study has given outdoor advertising a clean bill … Read the whole story

  • MAP Swoops Down On Hawk, Emerges As No. 2 Media Auditor

    Just as the burgeoning field of media auditing begins to really take off, it's experiencing its first significant round of consolidation. Media Analysis Plus, … Read the whole story

  • Financial Focus: Madison Avenue Remains Unfocused

    Don't expect monster growth in the advertising industry as Madison Avenue lurches into a recovery. According to one top Wall Street analyst, the sector … Read the whole story