Media agencies have always prided themselves on the role they play in marketing their clients' products. Now they want to bring that same level … Read the whole story
This year's controversial Super Bowl broadcast set off a chain of events in the advertising and programming worlds. In the past 45 days, the … Read the whole story
Turner Broadcasting predicted that ad-supported cable would end up ahead of the seven broadcast networks in prime time household viewing this year, in what … Read the whole story
Marketers received another shot of troubling news on Wednesday with the release of a new study on simultaneous media consumption. Now, in addition to … Read the whole story