MediaDailyNews
Monday, April 5, 2004
  • Video Games Emerge As 'No. 4' Medium, Displace Print Among Young Guys

    Video Games have emerged as the fourth most dominant medium, displacing print media and vying with other major electronic media in the lives of … Read the whole story

  • When All Else Fails, Send in the PR Guys

    Since advertising created by Charlotte Beers and friends failed to convert the Iraqis into card-carrying federalists, the American-led Coalition Provisional Authority has now turned … Read the whole story

  • Direct Mail, Newspaper Ads Take 'Control' Away From Nielsen

    A direct mail advertising campaign urging New Yorkers not to cooperate with Nielsen has the TV researcher calling foul and even alluding to legal … Read the whole story

  • Promos Cut Into Advertising's Share Of Marketing

    Media-based advertising, which fended off a threatening shift toward consumer and trade promotion spending during the late 1980s and early 1990s, is once again … Read the whole story

  • Elle Decor Has Designs On Bigger Ad Market, Achieves Them

    Perhaps because of its association with big sibling Elle, Elle Decor has grabbed more fashion and beauty advertisers than its competitors. And thanks to … Read the whole story

  • Financial Focus: Interactive Television

    A new report from BrightLine Partners says that early adopters are going to get the biggest boost with interactive television campaigns, and that there … Read the whole story