Video Games have emerged as the fourth most dominant medium, displacing print media and vying with other major electronic media in the lives of … Read the whole story
Since advertising created by Charlotte Beers and friends failed to convert the Iraqis into card-carrying federalists, the American-led Coalition Provisional Authority has now turned … Read the whole story
A direct mail advertising campaign urging New Yorkers not to cooperate with Nielsen has the TV researcher calling foul and even alluding to legal … Read the whole story
Media-based advertising, which fended off a threatening shift toward consumer and trade promotion spending during the late 1980s and early 1990s, is once again … Read the whole story
Perhaps because of its association with big sibling Elle, Elle Decor has grabbed more fashion and beauty advertisers than its competitors. And thanks to … Read the whole story
A new report from BrightLine Partners says that early adopters are going to get the biggest boost with interactive television campaigns, and that there … Read the whole story