by Wayne Friedman
Telemundo leads all networks with a media value of $41.7 million for promo spots, according to iSpot.tv estimates. The network's World Cup has soared … Read the whole story
by Joe Mandese
The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace. Read the whole story
by Laurie Sullivan
Google introduced additional transparency features this week to help people better understand ads, adding a "How this ad was made" section to the My … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
While it has been fun to watch celebrities dance on "Dancing With the Stars," the quality of dancing on the new "DWTS: The Next … Read the whole story
by Sarah Mahoney
The new floral collection offers a creative outlet for adulting angst. Read the whole story

COMMENTARY
by Shoshana Winter
Here's a sentence I never thought I'd write: "The biggest threat to our industry isn't technology. It's what technology is letting us forget." Read the whole story
by Colin Kirkland
The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group's … Read the whole story
by Richard Whitman, Columnist
A whopping 95% of Americans believe the U.S. is suffering from a so-called "affordability crisis." Read the whole story
by Rob Williams
Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Anthropic's AI engine Claude is the latest to change how a browser works. The company now has a built-in "sandbox" browser for its desktop … Read the whole story
by Tanya Gazdik
Smart pet tech company Fi's new creative uses Claude, Kling and VEO AI for photorealistic dogs, down to specific breed markings. Read the whole story
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by Wendy Davis
Minnesota's AG is pressing a federal judge to reject NetChoice's bid to block a new law that requires social platforms to display cigarette-style warning … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
AI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft … Read the whole story
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by Wendy Davis
Zeta Global must face a lawsuit by investors who claim it misrepresented that consumers opted in to the collection of their data, a federal … Read the whole story
by Steve McClellan
She will report directly to Global CEO Katrien De Bauw and lead the agency's strategy discipline, based in Los Angeles. Read the whole story

COMMENTARY
by Maarten Albarda, Featured Contributor
Two-thirds of companies are lagging way behind on measurement maturity, and a tiny 15% actually use effectiveness as the primary driver for setting their … Read the whole story

COMMENTARY
by Joe Mandese
You may never have heard of the Election Assistance Commission, but it's the next big chapter in Trump's Election Takeover Playbook. Read the whole story
COMMENTARY
by Molly Lopez
The companies that should be testing ChatGPT Ads are the ones with experimental media budget, not brands looking for a silver bullet. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality … Read the whole story