Madison Avenue's perceived demand for advertising inventory heading into the 2004-05 upfront buying season has improved slightly from recent months, especially for network TV, … Read the whole story

Yielding to a public advocacy campaign that generated immense political pressure, Nielsen Media Research Tuesday said it would delay until June the implementation of … Read the whole story

Another top media researcher is leaving Madison Avenue. Gregg Liebman, senior vice president-research director at Zenith Media, has resigned to join Turner Broadcasting System. … Read the whole story

The Los Angeles Times on Monday walked away with lots of news industry bragging rights, winning an impressive five Pulitzers, but not much in … Read the whole story

So-called "tween" boys spend $18 billion annually and influence an additional $145 billion in bigger-ticket purchases. But perhaps because of an outdated perception--that they're … Read the whole story