MediaDailyNews
Friday, April 9, 2004
  • Ad Groups Get Out In Front Of Upfront, Set Meeting To Begin Reform

    The much maligned television upfront took one step closer to reform Thursday when the Association of National Advertisers and the American Association of Advertising … Read the whole story

  • Nielsen, Activision Unveil Video Game Plan, Size Potential Ad Market

    The race to reach young men took another turn Thursday when Nielsen Entertainment and a big video game publisher opened up what could eventually … Read the whole story

  • Brand New World Lands Brand New Clients, New Approach To Addressable Ads

    Three months after launching as a new kind of digital marketing agency, Brand New World has lined up three clients that are all key … Read the whole story