Two of the biggest magazine publishers, Conde Nast and Time Inc., are challenging the veracity of a magazine planning metric--the average price paid by … Read the whole story
Again, many thanks to those readers kind enough to pen email responses to my last column. As I replied to one kind soul: "Your … Read the whole story
Digital Video Recorders enabled with broadband connectivity could become a killer app for advertising, Ad:Tech panelists outline potential new business models. Read the whole story
Facing questions from Wall Street about its long-term survivability and at least one competitor looking to take away its biggest client, TiVo outlined how … Read the whole story
MTV Networks said Tuesday that it would launch a new network for lesbians and gays ages 25-49 called LOGO. The ad-supported network will go … Read the whole story