Amazon is urging a federal appellate court to reconsider a ruling that allowed Perplexity's Comet assistant to continue shopping on Amazon.com, on behalf of … Read the whole story

It just accelerated how users -- as well as publishers -- personalize their journeys across search, discovery and news in ways that could impact … Read the whole story

Marketers that use personal data to set prices should tell consumers about the practice in certain situations, the FTC proposed Wednesday. Read the whole story

Building on AI Max's "one-click" experiments late last year, Google unveiled new A/B testing tools for search ads using a demo that took ten … Read the whole story

"That cost is warranted where AI use could mislead consumers," an update to the IAB's AI transparency framework states. "However, labeling applied to AI … Read the whole story

Billboard of a Patron bottle covered with honeybees invites consumers to identify the brand, then go to a website to finish the guessing game. Read the whole story

Raised on welfare in one of Chicago's roughest neighborhoods, Mr. T came up with a brand name and image for himself that made him … Read the whole story

"Social media companies need clearer standards addressing youth-oriented features... as well as potentially misleading health claims and inadequate safety information." Read the whole story

But overall consumer spending on all video -- pay TV, streaming, other home entertainment --- continues to climb, to just under $40 billion. Read the whole story

While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much … Read the whole story

Statista says "live sports piracy" is the fastest-growing digital piracy segment. Read the whole story

The largest viewing gain came with the WNBA, up 54% to 3.8 billion minutes viewed. And the number of overall women's sports telecasts shot … Read the whole story