Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. Read the whole story

Waymo confirmed the assignment, indicating that WPP Media will lead strategy and buying for some of Waymo's first international cities. Read the whole story

YouTube is expanding its "Ask YouTube" chatbot feature to all users in the U.S., inviting consumers to utilize conversational insights on their smartphones. Read the whole story

The company is considering all options - including selling off CNN to make the lawsuit go away, said Makan Delrahim, Paramount Skydance chief legal … Read the whole story

Under the plan, the goal is to have "no markets operating at a loss" by the end of 2027. Read the whole story

Meta Platforms has asked the Supreme Court to review a Nevada state court ruling that allowed the attorney general to proceed with claims that … Read the whole story

Everyone in the cast of "It's Always Sunny in Philadelphia" has aged 21 years since the show premiered in 2005, but their characters, along … Read the whole story

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from … Read the whole story

Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work. Read the whole story

A study released Wednesday shows how 5% invalid traffic costs about $250,000 in cash and $750,000 in revenue losses. Read the whole story

The appointment signals a move toward performance and metrics frameworks. OpenAI must improve reliance on the tracking tools it offers advertisers before more will … Read the whole story

"The NFL values a few things more than most. One of them is reach," says David Berson, president of CBS Sports. "That means an … Read the whole story