by Wendy Davis
The Department of Justice is siding with Elon Musk in his effort to reinstate antitrust claims against 10 advertisers that allegedly participated in a … Read the whole story
by Colin Kirkland
Snapchat has announced a new ad format designed for pharma brands, intended to help brands comply with regulatory Rx ad requirements and utilize trends … Read the whole story
by Tanya Gazdik
The effort is the third year of the brand's "No Ordinary Love" campaign, which tells the stories of real-life couples who met on the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The shift moves Zillow's ad business, Zillow Elevate, from custom onsite campaigns into scalable, off-site media capabilities. Pinterest is its first partner. Read the whole story
by Colin Kirkland
Facebook has begun the iOS rollout of its stand-alone 'Creator Studio' hub, an AI-powered platform designed as a home base for creators seeking automated … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A family of sitcom vampires coming to CBS this fall arrives only two years after the last vampire family left FX. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher code does not offer what other signals provide, leading to uncertain results for … Read the whole story
by Les Luchter
The often-contentious yet longtime friends from "The Real Housewives of Orange County," Heather Dubrow and Gina Kirschenheiter, banter on-camera to promote laundry detergent. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Reach an audience today by putting content into social feeds and videos, and making sure you have enough information out there that your content … Read the whole story
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by Wendy Davis
"There is little risk that the Act will chill speech," Attorney General Keith Ellison argues in response to NetChoice's bid to block a law … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue … Read the whole story
by Laurie Sullivan
Yahoo DSP made its audience marketplace available through two data-driven practices in a partnership announced Wednesday. The goal is to to run more streamlined … Read the whole story
by Wendy Davis
The tech industry group says it will petition the Supreme Court to strike down an Ohio law that prohibits some social platforms from allowing … Read the whole story
COMMENTARY
by Nathan Richter
The strongest research-backed pitches use multiple data points to reinforce different aspects of a story, provide additional context, and convey credibility. Read the whole story
by Wayne Friedman
Former Disney CEO Bob Iger and venture capitalist Josh Kushner will own a controlling interest sold by Mark Walter. A year ago, Walter bought … Read the whole story