MediaDailyNews
Friday, May 28, 2004
  • P&G Gives New Meaning To A Magazine Spread, But Will It Cut The Mustard?
    by Michael Shields

    Procter & Gamble says it wants to spice up its media planning, and just to prove it, it's smearing a little mustard on its … Read the whole story

  • As Cable Racks Up $1.5 Bil, All's Still Quiet On The Broadcast Upfront
    by Paul Gough

    With top-tier cable networks taking in about $1.5 billion in sales during the second week of their 2004-05 upfront negotiations, it's still unclear exactly … Read the whole story

  • After Fits and Starts, Local Media Shows Strength
    by Paul Gough

    Buoyed by an uptick in political advertising and a generally better economy, local TV and radio saw strong gains in the first quarter that … Read the whole story