Nielsen says its competitive ad-spend platform will now be powered by AI technology, offering "faster, more accurate, more personalized" data for clients. Read the whole story

The Unilever brand's hyperlocal campaign adds heatwave nicknames to the "Here for the sweat" umbrella. Read the whole story

Estimated annual spending in $110 million. The appointment followed a review managed by MediaSense. Read the whole story

Despite privacy concerns around its smart glasses rollout, Meta will implement a facial-recognition step in the process for users to acquire a free "Facebook … Read the whole story

Marketing experts call the tactic "newsjacking" - using a trending story to promote a product or message. Read the whole story

Like driving by a car accident, it was difficult to look away when coming across President Trump's speech at the White House Correspondents' Association … Read the whole story

The promo, rolling out in Houston, buys designated drivers a free, non-alcoholic Heineken 0.0 when they designate their "DD' status while booking on OpenTable. Read the whole story

When someone Googled "Anna Mae's Bakery," an AI overview served up a summary mistakenly identifying that the business was officially closing on July 31. Read the whole story

Dentsu says commerce media has reached a point where operational competence supersedes growth. Read the whole story

The European Commission has accused TikTok of failing to meet the Digital Services Act-required safety standards for minors on the video-sharing platform, citing potential … Read the whole story

AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult … Read the whole story

Legacy cybersecurity with isolated alerts can lead to critical gaps in visibility for agentic and AI systems, but the next generation of cybersecurity must … Read the whole story

Former Arkansas Governor Mike Huckabee is pressing a federal court to allow him to proceed with his claim that Meta violated a state misappropriation … Read the whole story

One analyst says a key part of the agreement is a "bundling" deal for Peacock on YouTube Premium, giving subscribers Peacock for free. Read the whole story

Apple has defeated a lawsuit claiming it duped ebook purchasers by "selling" them books and audiobooks, but retaining the right to revoke access. Read the whole story

Paramount Skydance has agreed to a deal that could stretch completion of its merger to June 2027. The companies are stuck in limbo until … Read the whole story