Podcasts may be a new frontier in political advertising, but campaigns prefer personal appearances—earned media—Campaigns & Elections reports. Eric Harpootian, vice
president at Republican media planning agency Strategic Media Services, says, “I’m always pushing campaigns to try to get their candidate on the podcast, not as much advertise on the
podcast. The whole reason why listeners tune in is to hear whatever subject or…whatever guest appearance is gonna be on that podcast.”
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