The broadcast networks, which had been on silent running throughout most of the upfront, turned toward public relations Monday, claiming CPM increases in the … Read the whole story

The Death Of CPM? Read the whole story

Ziff Davis is starting a magazine for those guys who cannot seem to function without their BlackBerry, iPod or camera phone at the ready … Read the whole story

Jordan Levin, who only last month became chief executive officer of The WB after several years at other top positions including entertainment president, will … Read the whole story

Hispanics are ultra-loyal to their family, their heritage, their religion, and the brands they buy. Seven out of 10 Hispanics say they are likely … Read the whole story