MediaDailyNews
Wednesday, June 16, 2004
  • Outdoor Industry Continues Strong, Steady Growth Into First Quarter
    by Paul Gough

    Strong and steady growth have been the operative words for the outdoor industry since the advertising recovery began in earnest. The first quarter was … Read the whole story

  • Heinz Warms Up To Starcom, Assigns Planning For Frozen Foods Unit
    by Paul Gough

    H.J. Heinz Co. will announce this morning that it has assigned its Frozen Foods brand media planning to Starcom USA. Terms of the deal … Read the whole story

  • Early Returns On Major Newspaper Companies Show Results Are Up
    by Paul Gough

    It may not be the strong growth that publishers would want, but the early returns from major newspaper companies have found that results were … Read the whole story

  • Hispanics - Part Three of Four
    by Tricia Despres

    Not very long ago, advertisers could reach their Hispanic target with a couple of regional television buys and some unique translation tweaks to their … Read the whole story