January marks the second month of deceleration for the U.S. ad economy, which ended 2025 up 1.9% - the worst monthly expansion in 2025 … Read the whole story

Dubbed 'Stagwell Search+," the system was built by Stagwell's Assembly unit in conjunction with AI "visibility" platform Emberos. Undisclosed clients are already using it. Read the whole story

Trump already accounts for a third of all unilateral military strikes, more than a quarter of all "emergency" declarations, and two-thirds of all SCOTUS … Read the whole story

President Trump's Truth Social platform may separate from Trump Media & Technology Group to become its own publicly traded company following an upcoming merger … Read the whole story

"We're moving to a single company model with four operating units," WPP CEO Cindy Rose explained at the company's London headquarters last week, adding: … Read the whole story

"Scream 7" earned the best result for the franchise. Paramount didn't need to spend much on national TV advertising, given the franchise's enduring popularity. Read the whole story

Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two … Read the whole story

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia … Read the whole story

Spot takes a different turn after the gin-spilling robot turns out "to obviously be a person in a suit," says Reynolds. Read the whole story

Gross ad-spend growth - media dollars ad clients spend on Trade Desk's platform - shows 11% growth for the full year to $13.4 billion, … Read the whole story

The agency handling the campaign cited complaints from the public and what was perceived as a thinly veiled swipe at New York City Mayor … Read the whole story

Your audience knows you are targeting them and they are not running for the hills. Read the whole story

The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management Protocols Initiative - serving … Read the whole story

Lawmakers in Virginia's house unanimously passed a bill that would ban businesses from selling data that can pinpoint residents' locations within a 1,750-foot radius. Read the whole story

There has been so much discussion about the future value of websites that after seeing this patent it all makes much more sense. Read the whole story

Paramount - the studio that made "The Godfather" - made an offer Warner Bros. Discovery could not refuse, and that was that. Read the whole story

Future good news for Netflix? Its stock has been up 20% over the week through midday Friday, on the news that it might drop … Read the whole story

Mobile apps generate hidden in-app browser activity to load sites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab determined … Read the whole story

Lynch faced some difficult challenges in 2025, judging by his annual message. Read the whole story