The shift moves OpenAI beyond organic growth to a commercialized ad/marketing strategy, highlighting its readiness to transition from a research-led organization to a competitive … Read the whole story

After half a century covering the media marketplace, I thought I had seen every conceivable model for funding ad-supported media buys. Until I met … Read the whole story

Enough already! The "TV Blog" believes that both of these combatants have gone too far. Read the whole story

This comes as the FCC makes an unprecedented move to do an early broadcast license review of eight ABC-owned television stations. Read the whole story

X has announced another Ads Manager overhaul rooted in artificial intelligence that is rolling out now. Read the whole story

NBA playoff viewership is up 20% through the first week-and-a-half, while NHL playoffs viewing has leaped by 82% through the first nine days, with … Read the whole story

At $17.24 billion and growing 24%, the advertising division continues to be one of the quiet stars of Amazon's earnings report. Read the whole story

The jump in revenue, led by AI tools like Creative Agent and Rufus, helped to push Amazon's ad revenue to $17.2 billion in Q1 … Read the whole story

Sydney Sweeney, Ella Langley, Travis Kelce for AEO: CMO Craig Brommers isn't booking talent -- he's writing season arcs. Read the whole story

Licensing arrangement with Tweezerman means the "Devil" logo is emblazoned on a pair of nail clippers. Read the whole story

The company's total revenue for the period including acquisitions was up 8% to $704 million, but missed the consensus analysts' estimate of $717.5 million. … Read the whole story

Meta lost daily active users for the first time in over 20 years, but showed sizable increases in revenue and ad impressions as it … Read the whole story

"During work, young employees are distracted by their phones, have shorter attention spans, and struggle to navigate social interactions with customers and coworkers," says … Read the whole story

The agency's goal is to drive efficiency and scale, as well as customer growth. Read the whole story

Anthropic's use of lyrics to train its large language models is a "fair use" that doesn't infringe on music publishers' copyright, tech industry organizations … Read the whole story

OpenAI has begun rolling out Advanced Account Security for users concerned that their ChatGPT or Codex accounts could become potential targets of phishing attacks. Read the whole story

Roku had been releasing one "Platform" revenue figure, for its subscription and ad business. Subscription revenue quarterly growth was similar to that of advertising, … Read the whole story